The gemiusAccessibility study is designed for companies that use web sites to communicate with their existing or potential customers. Just like hold time in a call center, the time it takes for a web site to load is a critical factor in customer satisfaction. Long-lasting or frequent difficulties in reaching your web site may have a negative impact on the satisfaction of users who visit your site - and may decrease their overall satisfaction with your company and your products.
gemiusAccessibility provides the following information:
- Competitive benchmarking of web site loading times
- Can clients expect complete availability?
- Factors affecting loading time (e.g. dependent or independent factors to the web site owner). Data is analyzed across: Internet Service Provider (ISP), Geographic Region, Time of Day, Day of Week, Type of Internet Connection.
If you would like additional information, feel free to contact Gemius.