You are here: Research Studies -> gemiusFGI

gemiusFGI Explained

We are fully aware that quantitative research studies are not always able to fulfill your expectations. Statistical research very often does not consider individual opinions, emotions or other factors which drive Internet user behavior. Keeping this in mind, we have developed the gemiusFGI research study. The very acronym FGI derives from the concept of Focus Group Interviews. The study constitutes a perfect qualitative supplement to quantitative research, and can also be executed independently. Online focus group research will provide answers to many questions that may bother you in your business activity. It will enable you to get to know Internet users’ opinions on your web site or the products that you sell.

If you would like additional information, feel free to contact Gemius